See the bigger picture


Quantum HDR

Our Quantum Processor upscales content through machine learning for ultimate realism. Quantum HDR brings out the detail and contrast, so you can experience the full power in every image. The dynamic tone mapping of HDR10+ creates deeper blacks, more vibrant imagery, and more precise detail.

Wide Viewing Angle

Innovative backlighting technology delivers bolder contrast and colour even in wider viewing angles. Wide Viewing Angle lets you see brilliant colour from more angles with less colour distortion. Even when viewing from the side, you get the full picture every time.

Adaptive Picture

Experience amazing picture without going through any adjustments in the settings because Adaptive Picture automatically changes the brightness and contrast of the screen depending on the viewing condition and content you are watching. 

SpaceFit Sound

Reduce disruption from the outside world. AVA delivers clear dialogue so you don’t miss a word. Enjoy an optimized sound in alignment with the installation environment, whether it is on the wall or on the table, providing an optimal sound experience. 


Modern Frame Design

The Frame’s minimalist-inspired design blends flawlessly with your interior. It’s redesigned to be slimmer with a monochrome finish on the back to create a sophisticated look from every angle.*

* Compared to 2020 The Frame models


Art Mode

Customize your space with two styles of bezel options in a variety of colours. A simple-to-use magnetic application makes it easy to switch between colours and styles and find the right look for the mood you’re in.*

* Customizable bezels sold separately. Available colours and style may vary by region or TV size.

Slim Fit Wall-Mount

Like a real frame, the Slim Fit Wall-Mount brings The Frame flush against the wall. Once mounted, its swivel bracket allows you to rotate the angle of your TV to get it just right. You even have the option to hang The Frame vertically in portrait mode.*

* Visit the for more information.

Art Mode

The Frame transforms into art when you’re not watching TV. Choose from the Samsung Collection or upload your own pieces to reflect your personality.*

*Art Mode(Smart Service) and GUI(Graphic User Interface) may vary by model and region.

Art Store

Curate your own personal art collection with a growing library of over 1,400 pieces of artwork from world-renowned institutions. From beloved classics to modern marvels to stunning photography, Art Store gives you unlimited access to a variety of content.*

* Art pieces in the Art Store are subject to change without prior notice.
* Art Store subscription required to access full selection. Fees apply to subscription service.

100% Colour Volume with Quantum Dot

Quantum Dot technology delivers our finest picture ever. With Colour Volume 100%, Quantum Dot takes light and turns it into breathtaking colour that stays true at any level of brightness.*

*100% colour volume according to DCI-P3 Colour Space tested by Verband Deutscher Elektrotechniker (VDE Germany) ID.40045577 December 2017.


Q Series

B Series

S Series

Dolby Atmos and DTS:X

The incorporation of object based audio formats like Dolby Atmos and DTS:X lets you experience captivating entertainment.

Built-in voice assistant

Easily control your music, get information, and manage your day, hands-free. Can’t recall a song title? Ask Alexa to play something by simply saying a few lines of the song’s lyrics. Regardless of what kind of music and content you’re in the mood for, it’s ready to hear you.


Samsung Acoustic Beam

Delivers a dynamic sound that matches the action on screen with Samsung Acoustic Beam Technology.

SpaceFit Sound

Seamless synergy between Samsung TV and Samsung soundbar. Optimized sound for clarity and immersion from the soundbar based on the analysis processed by your Samsung TV.


* SpaceFit Sound is compatible with 2021 Samsung QLED(Q70 and above).


TV and Soundbar orchestrated in harmony*

Q Soundbar combines and enhances sound through the soundbar’s front, side, and up-firing speakers as well as the TV’s speakers, giving you a new level of acoustic immersion.

*Q Symphony is compatible with 2021 Samsung TV (AU7000 ↑ TV and above) For a complete list of compatible models, please refer to for more information.


Auto EQ

The included subwoofer automatically fills the room with surround sound and powerful bass calibrated for you.

  • * This function is not exclusive to Samsung TV models and can be used with any TV brand’s models.
  • ** Subwoofer is included on select Samsung Soundbar Models.